
Flabby vs Slim
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Flabby = lazy. Slim your message down.

Flywheel
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(n): state of momentum; process that builds upon itself

Cliché vs Creative
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Think outside the box - but never, ever phrase it that way

Teal & Grey
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How not to be boring when you communicate

Don't Let Data Drive
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Judgement = Data + Expertise

Why do people spend half of every meeting talking about their weekend?
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Logic: Because small talk helps you move from transactional to relational

Why do people start every email with 'Hope you're doing well'?
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Logic: Because this is the most efficient opening to a semi-formal email.

Don't let potential hold you back
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Do you like Ranch dressing?