Circle Back
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(v): to follow up with
Talking Businessy
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Why we do it and what to do instead
Pivot
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(v): to change direction, to pursue a different goal
Gratitude
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Remember to be grateful, not just Instagram grateful
Jargon vs Upgoer 5
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Jargon is fine, but use it sparingly. Err on the side of simplicity.
Dogfood
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(v): to use your own product as a customer would
Abstract vs Concrete
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Abstraction is hard to hold onto - use metaphors and imagery to make things concrete
Flabby vs Slim
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Flabby = lazy. Slim your message down.