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(n): a difficult or unpleasant task
Why we do it and what to do instead
Pivot
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(v): to change direction, to pursue a different goal
Gratitude
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Remember to be grateful, not just Instagram grateful
Jargon is fine, but use it sparingly. Err on the side of simplicity.
Dogfood
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(v): to use your own product as a customer would
Abstraction is hard to hold onto - use metaphors and imagery to make things concrete
