Jargon of the Day
Push Play
Paid
Members
Public
(v): to begin, to start, to initiate
Quick Chat
Paid
Members
Public
(n): meeting, conversation, discussion; can range from five minutes to an hour, covering a wide range of issues
Mothball
Paid
Members
Public
(v): to put on hold; to postpone, often indefinitely
Peanut-Butter
Paid
Members
Public
(v): to completely cover, especially when a more targeted approach may be possible
Appropriate
Paid
Members
Public
(v): to understand, to comprehend, to 'own'
KMOT
Paid
Members
Public
(n): major point of interaction between consumer and brand; pronounced 'kay-mott'
Double-Click
Paid
Members
Public
(v): to delve further into; to go into more detail
Teeshirt Sizing
Paid
Members
Public
(n): a method of categorizing projects or tasks by time, resources, or effort required